Port Of Orillia - TreeFort We had the opportunity during my integrated marketing class to work with the Orillia Chamber of Commerce to work on potential campaigns for the Port of Orillia. As I was tasked with in my group to work on the creative for my group, I created 4 posters; one to represent each event as well as one about the port opening. We found the logo to be outdated and I took it in my hands to design a new one using our predetermined colour palette. We had an idea for a radio ad to promote one of their events, the Pirate Party.I had a team help me write the script then it was up to me to record and master that radio ad. You can listen to the ad below. Even though my team did not win, I believe there was a tremendous amount of experience gained that I used in future projects.
Copywriting Class In my second semester, I had a copywriting course which allowed me to get more creative reps in. There were many different ways I explored through the course, including making ads for simple products or a big brand, creating landing pages, email newsletters, and other projects like a blog and a radio ad (both listed below for viewing).
Advanced Design Class My third semester came with advanced design, I spent my time honing my skills through several projects. We started with creating ourselves as Simpsons characters, which gave me a chance to work on illustrating. There were several other projects like creating a tourism map, a book cover, a psa poster and reconstructing a house. We also had the opportunity to work with Bridget’s Bunnies on a TreeFort, which you can view here.
24 BlueMTN - TreeFort During my social media course in third semester, we were given the opportunity to work on a social media campaign for 24BlueMTN through the TreeFort program. I was once again tasked with creating the creative for my team. I created an Instagram carousel, a Facebook ad, Instagram story, as well as a TikTok ad. This was an excellent learning opportunity as I was able to learn, and apply, some Adobe After Effects knowledge. Although my team was not chosen, it was an excellent experience that can be put to use for years to come.